May 22, 2020
The COVID-19 pandemic presented the already volatile world of brands with a tough new challenge: How does a brand stay viable, but ensure that it is sensitive to the new financial and societal realities of the “new normal?”
On this episode of Bizcast, marketing Professor Elizabeth Friedman and Matthew Quint,...
May 18, 2020
With the onset of the COVID-19 pandemic, the business world and the daily lives of millions have undergone massive disruptions in a short amount of time.
The reality of this new normal is what Professor Rita McGrath would define as an inflection point – an external change that causes the underlying assumptions of a...
May 8, 2020
Overall, Dean Emeritus Glenn Hubbard has been pleased with the government response to the economic crisis caused by the COVID-19 pandemic, noting the speed with which Congress and the administration passed the CARES Act.
On this episode of Bizcast, however, Hubbard, the Russell L. Carson Professor of Finance...
May 1, 2020
According to a recent Department of Commerce report, retail sales slumped by 8.7 percent in March, as states issued stay-at-home orders and stores closed throughout the nation.
Mark Cohen, the director of retail studies, explains on the latest episode of Bizcast that the retail sector should be prepared for even more...